Cookie Policy

What are cookies?

Cookies and tracking technologies are used by a majority of websites. They help us to provide you with a smoother user experience, for example, by recognising computers that have visited our websites previously, remembering your preferences, identifying popular articles and arranging the content as appropriately as possible. Some cookies also help you to move around our websites, use their features and improve your user journey.

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user's device and to therefore improve the user experience when using that website.

You can find more general information about cookies at:

www.allaboutcookies.org

Why do we use cookies?

Our site uses cookies, as almost all websites do, to help provide you with the best possible experience.

Our cookies help us:

• Make our website work as you'd expect
• Improve the speed/security of the site
• Allow you to share pages with social networks like Facebook
• Continuously improve our website for you
• Make our marketing more efficient

We do not use cookies to:

• Collect any personally identifiable information (without your express permission)
• Collect any sensitive information (without your express permission)
• Pass data to advertising networks
• Pass personally identifiable data to third parties

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

General Cookies

We use cookies to make our website work including:
• Determining if you are logged in or not
• Remembering your search settings

There is no way to prevent these cookies being set other than to not use our site.

Cookie NameProviderPurpose
CONSENT.google.comManaging consent for cookies
Cookieconsent_statusbuy.trakm8.comCookie consent status
MUID.bing.comIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics and other operational purposes.
MUIDBbat.bing.comIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics and other operational purposes.
_dc_gtm_UA-XXXXXXXX.-X.trakm8.comUsed by Google Tag Manager to control the loading of a Google Analytics script tag
_ga.trakm8.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
_gid.trakm8.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website
_gat.trakm8.comUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_
_gat_UA-XXXXXXXX-X.trakm8.comUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_
_glc_au.trakm8.comGoogle Analytics gathers information allowing us to understand interactions with our websites and ultimately refine that experience to better serve you.
_stripe_midStripeWe use Stripe as our payment gateway. Provides Stripe payment infrastructure with basic data to identify you as a user if you buy a subscription through our services.
_stripe_sidStripeWe use Stripe as our payment gateway. Provides Stripe payment infrastructure with basic data to identify you as a user if you buy a subscription through our services

3rd Party Cookies

Cookie NameProviderPurpose
vuid.vimeo.comFor support of Vimeo video Set on any page that embeds a Vimeo video. While we have no control over these cookies, they appear to include a mixture of pieces of information to measure the number and behaviour of Vimeo viewers, to hold information about current viewing video settings as well as a personal identification token, if you are logged into Vimeo
https://vimeo.com/cookie_policy
https://vimeo.com/privacy
_fbpFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
https://en-gb.facebook.com/policies/cookies/
https://en-gb.facebook.com/policy.php
frFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Marketing and Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called analytics programs also tell us how people reached this site (e.g. from a search engine) and whether they have been here before.

We use:

  • Google Analytics
  • Lucky Orange
  • Pardot
  • Bing


Cookie NameProviderPurpose
trakm8_ads.trakm8.comUsed to indicate when a visit is initiated via an advert
NID.google.comContains a unique ID Google uses to remember your preferences and other information
IDE.doubleclick.netOne of the main advertising cookies on non-Google sites - stored in browsers under the domain doubleclick.net.
visitor_idPardot.comUnique visitor ID and the unique identifier for your account
pi_opt_inPardot.comTracks whether the visitor opts in or out of tracking.
pardotPardot.comSet when you're logged in as a Pardot user
_lotlTrakm8 / Lucky OrangeIdentifies the traffic source URL of the visitor’s original referrer, if there is any.
_lo_uidTrakm8 / Lucky OrangeThis shows the unique identifier for the visitor.
_lo-uTrakm8 / Lucky OrangeThis is used to show the total number of the visitor’s visits.
_lo_vTrakm8 / Lucky OrangeThis is also used to show the total number of the visitor’s visits.
_loridTrakm8 / Lucky OrangeThis is used to identify the ID of the visitor’s current recording.
Lo_session_inTrakm8 / Lucky OrangeThis is used to distinguish the current user’s session.
settings.luckyorange.netLucky OrangeSet when a user disables Lucky Orange (via Lucky Orange website – link below)
_cufidCloudflare / Lucky OrangeThese cookies are used to speed up page load times.

Google Analytics

We make use of Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will generally be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymisation, Google will truncate / anonymise the last octet of your IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA, where it will be abbreviated. At the request of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Your IP address will not be associated with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. In addition, you can prevent Google's collection and use of the data (cookies and IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available from the following link:

https://tools.google.com/dlpage/gaoptout?hl=en-GB

Please note that on this website, Google Analytics code is supplemented by anonymizeIP to ensure an anonymized collection of IP addresses (so called IP-masking). Further information concerning the terms and conditions of use and data privacy can be found at

http://www.google.com/analytics/terms/gb.html or at https://policies.google.com/?hl=gb&gl=de


Pardot

Pardot cookies are also used. Pardot cookies track visitor and prospect activities on your website and landing pages by setting cookies on users web browsers. Cookies are configured to remember preferences, such as form fields, when a visitor returns to your site. Pardot also sets a cookie for logged-in users to maintain the session and to remember table filters.

Pardot sets first-party cookies for tracking purposes and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, but rather a unique identifier only. Pardot sets first-party cookies on your tracker subdomains and Pardot domains. Pardot uses third-party cookies on https pages and when your account lacks a tracker subdomain configuration.

https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5


Lucky Orange

Lucky Orange is a tool used by website owners to help identify problems customers are having on their site and improve your experience. We go to great lengths to provide tools that help limit sensitive data about you from being transmitted and stored on our servers.

https://help.luckyorange.com/article/173-what-cookies-does-lucky-orange-set

Tracking via Lucky Orange can be disabled via their website: https://privacy.luckyorange.com/

Note that this will disable Lucky Orange tracking across ALL websites which means that for some sites, functions such as chat to stop functioning


Bing

This website uses Bing Ads. To more effectively market their product or service, this website uses a small text file known as a cookie to record the completion of your transaction. Bing Ads wants to assure you that any information that is gathered will remain anonymous and cannot be used to identify you.

https://privacy.microsoft.com/en-gb/privacystatement

Browsers, such as Internet Explorer and Mozilla Firefox, let you delete cookies and choose what types of cookies you want to allow on your computer.


Stripe

We use Stripe as our payment gateway. A number of cookies are used when a customer purchases from our store. For more information please refer to:

https://stripe.com/cookies-policy/legal


Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of a large proportion of the world's websites (including ours) as cookies are a standard part of most modern websites.

The links below provide information on disabling cookies in the most common internet browsers:

Managing Cookies in Google Chrome
Managing Cookies in Mozilla Firefox
Managing Cookies in Microsoft Explorer

For other internet browsers, please refer to the relevant product documentation or website.

The following links provide information on limiting the use of advertising cookies on your PC.

EU based Network Advertising Initiative: Your Online Choices

US based Digital Advertising Alliance: https://www.Aboutads.info/choices or Network Advertising Initiative: http://www.networkadvertising.org/choices

Remember: turning off behavioural advertising does NOT mean that there will no more advertising appearing during your use of the internet. However, the advertising that you do see is likely to be less relevant to your interests.

Trakm8 Prime Cookie Notice - Issue 1.1